![]() ![]() Making it easier for NetSuite Financial and OpenAir PSA users to integrate with ’s CRM makes best-of-breed SaaS products more attractive in the marketplace.” “In a recession, smart software firms do what they can to keep the customers they have. Industry analyst Brian Sommer, in his blog on Netsuite’s announcement, points out the significance of their move: That often means coming to CODA, as accounting service specialists, as long as integration into their other specialist systems is either off the shelf or easy to achieve. In the SaaS world, the same is true – users want a finance system that they know can support their businesses as they need to grow, evolve and expand internationally. CODA has succeeded for years in the ‘traditional’ software market with its specialist focus on creating and supporting enterprise strength international accounting systems to organisations who want to combine the best finance system they can find, with other specialist systems that they have chosen or already have in place. ![]() ![]() The announcement last week that NetSuite was to integrate its OpenAir PSA (Professional Services Automation) solution with ’s CRM (customer relationship management) system shows that customers don’t always want their systems from one supplier.
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